Social media is a staple of modern life. It is so enmeshed in the way that we communicate that companies have little choice but to engage social media as part of their marketing strategy. Before implementing any social media strategies, you should take the time to understand the benefits as well as the risks of using different social media platforms to reach current and potential customers. With the social media and marketing course, you will discover the specifics of how to effectively use social media marketing and its pros and cons.
- Understand and use the different social media platforms
- Identify your audience
- Monitor and measure performance
- Consider the pros and cons before making decisions